Design

The ultimate goal is to produce a timeless design. You don’t want it to look dated within a few months or years. Everyone wants their work to look “current”, but what is popular right now may not be tomorrow. Steering clear of trends helps ensure that the work will stand the test of time.

One of the most underrated steps to design is getting to know your client. Figure out who they are, where they think they are now and where they want it to be. Design is art for hire — it isn’t personal, but rather a way of creating something that meets the client’s needs assisted by professional experience and knowledge.

The concept is the foundation of any successful design — it’s like design DNA. Before even starting to sketch, let’s figure out what we are trying to say conceptually. The concept provides the direction for the entire project. Without a solid concept, it’s almost impossible to create a lasting design.